What is a manufacturers' representative?
A manufacturers' representative is an independent business comprised of sales, marketing and customer service professionals acting as an independent proprietor, partnership or corporation representing two or more related but non-competitive products in a well defined and exclusive territory, and compensated primarily on a commission basis for goods shipped or billed from the manufacturer represented.
Besides sales, what other functions does a manufacturers' representative perform?
The manufacturers' representative also supplies other valuable services such as credit reports, market research and market development information, sales analysis, new product development, customer service, demonstration, product quoting, product/sales training, and current product improvements. Additionally, representatives provide test/demo/mobile kitchens, information on restaurant and menu trends, food code authority knowledge and food preparation and safety knowledge.
Mission Statement
Our goal in the Foodservice Industry is to convey expert information on the product lines we represent while actively representing the factory capabilities and catering to the customers needs. Although our customers are long term relationships, Hodak Kolstad Marketing continually seeks new relationships in the industry such as Directors of School Food Service, Institutional menu managers, Consultants and new chains accounts, which will enlarge our marketing area and effectiveness. It is our basic belief that our customers can rely upon us to properly communicate their needs and requests for proper handling of their transactions. One of our aspirations is to grow steadily in annual sales and income while adding inside sales administrators to spread the workload across all employees thus providing a lower stress environment. By treating all employees of the corporation as a team and rewarding as a team, greater levels of achievement can be obtained. We will treat our employees, customers and factories with integrity, honesty and enthusiasm. |
